Successful Search Engine Positioning

Search Engine Optimization Basics

Search Engine Optimization (SE0) is a process applied to a website to increase the number of visitors by gaining high rankings on the search engines.

The higher a website ranks for popular search phrases used by your potential audience, the more users will be likely to visit your site. The reason is simple. Internet Users will not usually click through many pages of results to find what they are looking for, so if your site can't claim a top search position the chances are it won't easily be found.

There are many ways or steps to optimize your website for better search engine positioning results. The level of required optimization is primarily determined by the competition for a particular keyword search phrase. If we look at the top three websites listed in the results for your top keyword phrase, we can determine the level of optimization required to outdo your competition.

Search Engine Optimization Strategy

Web Site Optimization has become a complex and time consuming task that will inevitably increase the costs associated with your website development. However, there is good news - the vast majority of our clients agree that the benefits of strong search engine positioning far outweigh the associated costs.

A critical step is - Keyword Research.

What keyword phrase are Internet users typing to search for your product or service? A sitemap or site plan should be created following that research step. It ensures your website will effectively communicate the necessary information to the search engines for top positioning. That's because search engines use automated software programs (spiders or bots) to examine the web and build their databases. Another equally important step is making certain the website contains optimized and valuable content. The GetOn Search Engine development team will work to make your site "search engine friendly inside and out!"

Full Search Engine Optimization Includes:

  • Domain Name consultation (and registration)
  • Identifying your target market and website objectives
  • Keyword / Key Phrase research & consultation
  • Determine top keyword phrases in list of priority
  • Competitive analysis to determine level of optimization required
  • Website Review & Analysis for active websites
  • Develop SEO strategy and optimize site plan
  • Provide content recommendations & review optimization levels
  • Implement Optimized Site Plan
  • Optimize website code, titles, descriptions and keyword meta tags
  • Website testing and validation
  • Manual Submission Process (including pay programs if applicable)
  • Link Popularity Program
  • Monthly monitoring

SEO Knowledge Requirements

GetOn.com allocates substantial resources for research. Search engines change their criteria and their algorithms (software used to rank websites) with such frequency that current knowledge is the key to long-term search engine positioning success.

Search Engine optimization requires technical expertise and sound knowledge of how search engines work to avoid making costly errors. Professional search engine optimization does not apply artificial techniques that may get your ranking high for the short term but also likely result in penalties or worse - being banned from a search engine completely.

Once a website is fully optimized the next step is the submission process.
Where do you start?

Well, you could try submitting to directories and the top search engines on your own but most clients find this effort far too time consuming. Or you may be tempted to try an inexpensive Internet submission program starting at $19.95 a month, promising submissions to 800,000-search engine and directories and more. Just remember, if it sounds to good to be true – it usually is. And with that software, you will likely not find mention of search engine optimization or placement or monitoring of positioning or website stats or a published list of urls currently ranking, and for good reason.

For the determined and ambitious, we recommend using well-known reliable sources such as:

  • Search Engine Watch
  • SEO Chat
  • Spider Food

For the vast majority...

GetOn.com will tailor your search engine optimization requirements to your business objectives and budget requirements. We consider search engine optimization before, during and after we develop or analyse your website.