Successful Search Engine Positioning
Search Engine FAQ
- What is the difference between Search Engine Optimization and Search Engine Positioning?
- What is Search Engine Marketing?
- What is Internet Marketing?
- Can you guarantee search engine positioning?
- How long does it take to rank?
- What are organic listings?
- I can't wait, how do I get listed today?
- Can I do search engine optimization myself?
What is the difference between Search Engine Optimization and Search Engine Positioning?
Search engine optimization (SEO) is the process of planning, designing, copywriting, and coding your entire web site, link building, and submitting to the Internet search engines and directories so that your website will appear on the 1st page of the results for "targeted keyword phrases.
Search engine positioning (SEP) is often used as a synonym of SEO but the emphasis is placed on the result of the Search Engine Optimization process. Search engines ultimately determine where they will "rank" or "position" a website for a particular keyword search. However, strong positioning for strategically selected keyword phrases can be obtained through a sound knowledge of how search engines work. Search Engine positioning usually refers to the "organic listings" or "unpaid listings" sections of the search engines.
What is Search Engine Marketing?
Search Engine Marketing refers to the overall marketing of a web site via search engines. This includes "ranking" or "top positioning" in the "organic listings", pay for inclusion or pay per click search engine positioning.
What is Internet Marketing?
Internet Marketing is using the Internet to market or sell goods and/or services. There are many methods of Internet marketing including pay per click, pay per inclusion, banner advertising, email marketing, search engine positioning for organic listings etc.
Can you guarantee search engine positioning?
No, although we wish we could. Unless it's pay per click positioning, it's impossible for Search Engines to guarantee positioning. We can, however, provide an extensive client list of strongly-positioned websites for top keyword phrases.
How long does it take to rank?
This is difficult question to answer because search engines are ever-changing and the time will vary depending on the current competition or the popularity of your selected keyword phrases.
It most certainly takes time for search engine optimization to produce strong search engine positioning and targeted traffic to a website. You will see some search engine presence in the first few weeks or your program, but solid positioning for maximum qualified traffic over the longer term typically takes several months. Patience is definitely a virtue!
What are organic listings?
Organic listings are the listings on a search engine that are "unpaid." Organic results appear because a search engine has determined that the website is relevant to a particular "keyword query", regardless of payment. The organic searches continue to be favoured by internet users.
I can't wait, how do I get listed today?
Pay per click (PPC) or Pay per Inclusion (PPI) are programs offered by popular search engines and directories such as Google Adwords, Yahoo's Sponsored Search or Directory Listings and there are many more. Money talks! These services provide fast exposure for targeted keywords and provide some relief in long waiting periods for organic search results. Optimum results are achieved when a combination of SEO, Paid Inclusion and PPC services are applied. link: http://searchenginewatch.com/searchday/article.php/3095871
Can I do search engine optimization myself?
Yes, you can - but it will not be easy. It's not just picking a few keywords at random, or technical optimization, or copywriting or links, or submissions. Search Engine Optimization entails hundreds of different variables that must analyzed and applied to each individual website. The entire process requires a great deal of knowledge and usually takes far too much time for most website owners to complete initially, never mind the importance of ongoing maintenance and monitoring for long term success.